"Social Media Awareness Drive Educates Locals on Winter Travel Risks and Promotes Safe Passage Across NC Pass".
In a significant step toward safeguarding lives, the Indian Army sponsored a successful social media awareness campaign in Karnah, Kupwara, from December 25, 2024, to January 3, 2025. The initiative focused on educating residents about the challenges and dangers of traveling through Sadhana Pass (NC Pass) during harsh winter conditions. With an emphasis on preventing unregulated movement, which has historically led to tragic incidents, the campaign disseminated vital safety measures to ensure safe passage.
The campaign strongly urged the local population to follow safety advisories issued by civil authorities and security forces, stressing the importance of cooperation to mitigate risks during the winter season.
Youth-Driven Change
The campaign saw enthusiastic participation from 28 students representing various institutions, including Government Degree College Tangdhar, AGS Hajinar & Tithwal, and New Light Public School. Leveraging the power of social media, these students became the voice of winter travel safety, sharing crucial information that reached hundreds in the community.
Their dedication did not go unnoticed. The Indian Army commended their efforts, applauding their role in raising awareness and promoting safer travel practices. Their active engagement highlighted the critical role of youth in fostering a culture of safety and responsibility.
A Community United
The campaign’s success was a testament to the power of collaboration between the Indian Army, local authorities, and the community. By raising awareness about the risks of unregulated travel and promoting adherence to safety protocols, it fostered a collective sense of responsibility.
This initiative not only educated the population but also strengthened ties between the security forces and the local community, setting a foundation for future efforts to protect lives during the challenging winter months.
With the success of this campaign, Karnah stands as a beacon of proactive community engagement, proving that united efforts can lead to safer and more secure travel for all.
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